शुक्रवार, 24 मई 2013

Arbitron Free Studies and Reports

Arbitron Free Studies and Reports
Radio Today 2012
More than 90 years after its introduction as a commercial medium, radio has been heralded for its remarkable, enduring reach. To this day, about 93% of consumers aged 12 years and older listen to the radio each week. Radio is unique in its ability to reach people wherever they are: at home, at work, in the car—nearly everywhere. Regardless of one's age, the time of day, or the listening location, Americans depend on radio as a reliable media companion.
Radio Today 2012 is an in-depth snapshot of radio listening nationwide and the 23 most popular radio formats. Radio Today combines Scarborough consumer profiles with Arbitron audience data to develop a comprehensive profile of radio listening across America, based on the Fall 2011 Diary and October-November-December 2011 PPM® survey periods.
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Black Radio Today 2012
About 93% of Black consumers aged 12 years and over listen to the radio each week. Regardless of age, time of day, or location, radio is a reliable media companion to Black consumers.
Black Radio Today 2012 is an up-to-date look at listening to the following radio formats consumed by Black audiences:
  • Urban Adult Contemporary
  • Urban Contemporary
  • Rhythmic Contemporary Hit Radio
  • Adult Contemporary
  • News/Talk/Information
  • Gospel
  • Pop Contemporary Hit Radio
  • All Sports
  • All News
  • Classic Hits
  • Religious
Black Radio Today 2012 uses Arbitron and Scarborough research to develop a profile of radio listening by Black consumers across America, gathered from thousands of respondents in each of the services. You’ll find valuable insights on the enduring relationship between radio and Black listeners around the country.
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Public Radio Today 2012
Some of the highest-rated radio programs, for example "Morning Edition," "All Things Considered," "Car Talk," "Prairie Home Companion," and "Wait Wait...Don't Tell Me!" can be heard on public radio.
Arbitron Public Radio Today profiles the 32 million people who listen to public radio each week. Arbitron examines more than a thousand rated radio stations that offer public radio programming and breaks out the findings demographically, geographically, by time period, and by programming format. The study provides a glimpse into the consumer behaviors of these listeners as well.
Public Radio Today uses format definitions from National Public Radio (NPR), the Radio Research Consortium (RRC), Public Radio International (PRI), and American Public Media.
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The Infinite Dial 2012: Navigating Digital Platforms
Facebook, the dominant social media platform in America, increased its penetration in 2012. Today 54% of Americans 12+ have a personal profile on the service, up from 51% in 2011. As observed in 2011, much of that growth stemmed from increased usage by older demographics (45+) while the service continues to be nearly ubiquitous among online Americans aged 18-44.
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What Happens When the Spots Come On: 2011 Edition
Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks.
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